![]() ![]() It added just 37 million ad-supported listeners in 2021 and 46 million in 2020. In fact, the strong results in ad-supported listenership account for practically all of Spotify's outperformance in overall listener growth. Spotify added nearly 60 million ad-supported listeners during the year. Here are three factors behind the company's massive 2022 and what they mean for investors. Spotify is seeing particular strength in a few key areas that bode well for the future listener, subscriber, and earnings growth of the company. The streaming music leader added more than 80 million listeners last year, up 20% and accelerating growth from 2021. Spotify ( SPOT 0.25%) thinks it can reach 1 billion users by 2030, and it's nearly halfway there after a stellar 2022.
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